There is a big difference between working IN your business vs ON your business. No matter what industry you are in, there is a milestone that every entrepreneur needs to hit in order to take their business to the next level. That milestone is systemization. 

In this episode, we catch up with Angelo Sisco, our head business coach at Barbell Ethos, and Jason Dunbar, founder of Iron Fire Athletics & CrossFit Poway, to talk about the process of setting up systems in a gym business. model. 

If you are currently in a place with your gym where you are coaching classes, doing admin work, managing finances, and struggling to find time to even think about sales & marketing, you are very much in a survival state. It is common as entrepreneurs to assume that the answer is to just work harder. That is simply just not true. In my experience, and what holds true in all business, is creating an environment where  the day to day tasks are outsourced, automated, and systematized. When this is achieved, there is a shift out of the the survival state into a state of clarity where you can focus on growth, and more importantly, create the time to focus on what you enjoy doing.

Enjoy the show,

Mike

As gym owners, we are in the business of showing people the value of coaching and investing in their health. As entrepreneurs, it only makes sense that investing in ourselves is equally as valuable. 

In this week’s show we interview Marci Lock. Marci is a very successful coach, and you can tell why as soon as you hear her speak in this episode. She works with some of the most successful entrepreneurs in the world, and charges 1 million dollars a year to work with her.

She obviously did not start out that way, and in fact was a waitress at the Olive Garden when she got started with coaching. What elevated her success, was her willingness to invest in herself and make bold decisions even when others encouraged her to take the safe path. 

As entrepreneurs we can’t afford to take the safe path, and in this episode you will find some insight into how you can start on a path of growth in your entrepreneurial journey.

Enjoy the show,

Mike

If you have been watching our show, you have heard us say it many times- We are in a relationship business. With the amount of gyms in the market, that is more more true than ever before. If you want to succeed in building a strong community, you need to focus on connecting with your clients and building an experience that they value. That experience starts the first time they walk into your gym. 

In this week’s show, we are podcasting with Jordan Harbinger. Jordan runs The Art of Charm, a podcast focused on helping top performers build advanced social skills. Art of Charm has been around for over 10 years and Jordan has had his fair share of experience diving into the deep psychology of communication and social interaction. Not to mention, Jordan has is a member of a CrossFit gym, and shares his experience of what it was like joining multiple gyms in the LA area, and what each gym felt like from the clients perspective. 

In this episode, we discuss, 

• Tips & Tactics for developing higher level communication skills
• Why community is the most important aspect of your marketing
• Physical and verbal tactics for making the best first impression
• Why you need to remove negative people from your business and personal life

Enjoy The Show,

Mike