This week on BARBELL BUSINESS we discuss:

• How to strategically tap into your community to grow your membership
• How to set up your onboarding process to optimize the conversation rate of new members
• How to motivate your team to get onbaord with your passion
• How to set up a game plan to kill it in the new year spike

 This week on BARBELL BUSINESS we interview discuss:

• Why your mindset is the foundation for your success
• How to find clarity and unlimited motivation around your vision
• How to think with a growth mindset and understand your “Why”
• How to structure your conversations and interactions with your clients to show your true value

Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss:

• Why providing supplements is an important added value for your clients
• How to sell supplements in your box with out acting "salesy"
• How to structure your ordering and sales process to optimize profit margins
• How to educate your athletes on the overwhelmingly confusing supplement industry 

This week on BARBELL BUSINESS we discuss:

• Why your website is the most important point of contact in your digital marketing plan
• How to optimize your website to convert online visitors into clients
• How to effectively tell your gym's story through imagery and video
• The most important things to include on your website including testimonials, CTAs, lead magnets, and more

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss:

• How to be the best with what you have and scale intelligently
• How to diversify and optimize your intake process
• Why you should think of your business as a system of systems
• How to save time with your admin work and scale your work towards what is most important in your business

Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle. Enjoy the show!