This week on BARBELL BUSINESS, we discuss:

• The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth
• Pitfalls that come with poorly defined values - they run deeper than you might think
• Examples of core values that have inspired us 
• A deep dive into Barbell Shrugged's core values and how we live them daily

Enjoy the show!

This week on BARBELL BUSINESS, we interview Jace Treat, communications expert at ZipWhip and discuss:

• Why gyms need a multi-channel communication strategy

• What the most common forms of communication are and the appropriate roles they play

• How to integrate texting into your gym's communication strategy

You can contact Jace Treat to learn more about how you can enhance your gym's communication strategy through texting software to BARBELL to (206) 582-3725 or visit zipwhip.com 

Enjoy the show!

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss:

• The impact of social entrepreneurship and non-profits in the fitness community and industry
• Key business principles you must master to run a successful non-profit or for-profit organization
• How financial and operational practices used in non-profits can help systemize and sustain a for-profit business
• How your box can benefit and even profit from teaming up with non-profit organizations

Enjoy the show!

This week on BARBELL BUSINESS, we discuss:

• The differences between gyms which are built to survive and businesses that are planned to thrive
• The consequences that come with dreaming small and aiming too low
• How you can make the shift from survival mode to "thrivival" mode.

Resources mentioned on this episode:

• Barbell Business Workshop - www.barbellbusiness.com/toronto-workshop
• Barbell Business' Free Manifesto - www.barbellbusinessbook.com
• Barbell Business Academy - www.barbellbusiness.com/academy

Enjoy the show!