This week on BARBELL BUSINESS, we discuss:

• Why referred members are the most valuable members
• Why you cannot rely solely on "word of mouth" marketing
• How to set up a smart direct referral system
• Offering incentives - should you or shouldn't you?
• Tangible referral cards that crush during the holidays
• How you can partner with local businesses for lead generation

Visit www.barbellbusiness.com for more resources like:

• A demo of Barbell Logic to see how we the automated smart referral system
• A $50 off discount for great quality gift cards at fitnessgiftcards.com (code: DEAT)
• A downloadable lead source tracking sheet 

This week on BARBELL BUSINESS, we interview the woman who is constantly protecting us from ourselves, our lawyer Melissa Jaffe. In this episode we discuss:

• How to find a lawyer that aligns with you (hint: find a holistic lawyer)
• The 3 big areas that you should focus on as a business owner
• The 3 biggest and most common contract mistakes business owners make
• How to protect your business' IP in a realistic way

To learn more about Melissa and her methodology behind holistic law visit her website at www.mbjaffelaw.com and download her PDF by texting BARBIZ to 33444.

Enjoy the show!

This week on BARBELL BUSINESS, we interview Yanik Silver and discuss:

• How aligning your business with your passion and purpose will improve your bottom line
• How to define your vision and start crafting your company’s culture
• How to develop your tribe
• How you can evolve your business into one that makes a meaningful difference in your community and your own life

Enjoy the show!