This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss:

• His business model which allowed him to charge the premium for a high end personal training concierge club
• How he became NSCA National Personal Trainer of the Year in 2008
• How he made 6-figures a year running 2 gyms and a few boot camp classes
• How he automated and scaled his business to get his life back

Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/

Enjoy the show!

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:

• The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
• How to add more value propositions so you can charge more for your monthly service.
• Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
• Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.

Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including:

• The different ways to structure your onramp 
• How to choose the best coach to run your onboarding experience
• How long your onboarding process should be
• How to transition your clients from onramp to regular classes 
• The Sales psychology to convert new clients into long term customers

This week on BARBELL BUSINESS, we discuss:

• How you can culture a culture of consistent learning in your gym
• How continuing education can impact your retention rates for both coaches and members
• Our favorite educational resources
• The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class

Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template.

Enjoy the show!