Barbell Business - Podcast for gym owners by Barbell Shrugged

Wouldn’t it be awesome if there was a process in life that could help you rapidly advance your progress?

Well there is. It’s called mentorship. Just like a coach or a personal trainer, a mentor is someone who can guide you through the process and show you a clear path to your goals. That doesn’t mean you don’t have to do the work, it just means you have someone who has gone through the same process to help you get there faster, and with more clarity.

We visited Mycal Anders at CrossFit PHX to talk about this topic. Mycal is the founder of PHX and also the host of the Feed Me, Fuel Me podcast. Mycal has built an amazing business, and is very focused on giving back and providing opportunities to those passionate about building a career in the fitness industry.

In this episode we discuss:

  • The apprenticeship phase and the value of learning from experience
  • How to provide growth opportunities in your community
  • How to find passionate individuals to mentor and work in your gym 
  • Why building a team allows you to be a better entrepreneur 
Direct download: BBB_PHX_Audio.mp3
Category:general -- posted at: 2:00am PDT

If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job. 
 
Now if you are like most gym owners, you also noticed that running a gym and trying to work your day job was a lot harder than you expected. You hit a plateau with how your business was scaling, and you realized that there are just not enough hours in the day to have a day job, and still have your gym grow into what you want it to be.
 
If this was you, or is still you, you need to listen to this episode. This week, we met with Christian Valencia at his office in Orange County, CA. Christian is the CEO of a company called HIIT Bottle. Although Christian is not a gym owner, his story is very similar to yours. 
 
Christian came up with the idea for HIIT in 2014 after exploding a generic shaker bottle of whey all over himself. He realized there needed to be something better, and he got to work in creating a higher quality all purpose shaker bottle. What resulted was HIIT Bottle. 
 
Since then Christian has been on a journey of shifting HIIT Bottle from a side project to a fully operational business. In his story are lots of insights and tips on how he transitioned into running HIIT Bottle full time.
 
Enjoy the show,
Mike
Direct download: BBB_HIITBottle_Audio.mp3
Category:general -- posted at: 2:00am PDT

We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why video is the most important type of content you need to have in your marketing strategy.
 
This is a special show because instead of just an interview, we shot a live demo where Justin shows you how you can create high quality video testimonials with your iPhone. You do not need expensive equipment nor do you need to hire an outside videographer to make videos. It just takes a little know how. We are excited to have Justin on to show you how to make your content stand out. 
 
Since part of this show is a demo, you are going to want to watch this episode instead of listening to the audio version. Head over to the Barbell Business blog, or tune in via our youtube channel to learn how you can stand out in the market, and start shooting high quality videos for your gym. 
 
Also, if you are excited about creating video content for your gym, and want to step up your game, Justin has put together a training series to help gym owners learn how they can create high quality video content on their own. We highly suggest you check it out.
 
enjoy the show,
Mike
Direct download: MonkeyPodcast.mp3
Category:general -- posted at: 2:00am PDT

Hey Business Tribe, 

We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club. 

He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time. 

In this episode we discuss:

– Leadership tactics and how to focus on being the visionary

– How to automate and outsource and delegate to a team

– The story and vision behind Rush Club Nation and head to head fitness competitions

– Tips and Insight on running multiples brands at the same time. 

Enjoy the show,

Mike

Direct download: AJ_Richards.mp3
Category:general -- posted at: 6:59am PDT

Hey Business Tribe, 

We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club. 

He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time. 

In this episode we discuss:

- Leadership tactics and how to focus on being the visionary

- How to automate and outsource and delegate to a team

- The story and vision behind Rush Club Nation and head to head fitness competitions

- Tips and Insight on running multiples brands at the same time. 

Enjoy the show,

Mike

 

Direct download: BBB_AJ_Thumbnail.png
Category:general -- posted at: 2:00am PDT

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