This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

• How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
• How to close over 50% of those sales calls
• How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

• Instagram:@lachyroston and @raphfreedman
• Their website: www.themindmuscleproject.com/
• iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2

To learn more about their other businesses, visit:

• Peak Chocolate:www.peakchocolate.au
• CrossFit Creature: www.crossfitcreature.com/

Enjoy the show!

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

• The origin story of Barbell Shrugged
• The biggest business and life lessons we've learned along the way
• Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

• The origin story of Barbell Shrugged
• The biggest business and life lessons we've learned along the way
• Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

This week on BARBELL BUSINESS, we discuss:

• The types of people who affect your outcome
• The categories of your life that are influenced by the company you keep
• The people (and companies) who may be in your blindspot
• How you can mindfully choose who to surround yourself with in business

Enjoy the show!

This week on BARBELL BUSINESS, we discuss:

• The box owner as the backbone of the CrossFit industry
• The increase of quality fitness entrepreneurs over the years
• The risk and reward of being a box owner
• The level of appreciation the community owes gym owners
• The evolution of gym owner mentality and mindset

This week on BARBELL BUSINESS, we discuss:

• How to eliminate the mystery of running a business
• The new sustainable CrossFit business model
• How to finally take control of your destiny as a gym owner
• What next steps you should take. Either shit or get off the pot.

Enjoy the show!

Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle