This week on BARBELL BUSINESS, we discuss:

• The difference between selling memberships and selling solutions
• The benefits of a premium pricing strategy
• How emotional connection > benefits > features
• How to increase your gym's perceived value

Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story

Enjoy the show!

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses:

• The evolution of their online nutrition program and business model
• Hiring virtual assistants and new employees
• Their new referral and social proof model
• Optimizing the user experience
• Keeping your clients accountable for long-term success and extreme ownership

Enjoy the show!

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses:

• Dealing with anxiety and the feeling of impending doom
• The real importance of daily meditation
• Taking care of your body before you take care of others'
• The 5 pillars of success which you can start today
• Finding a mentor

Enjoy the show!

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on:

• The Onnit Culture, Vision, and Mentality
• How you can turn your gym into one of total human optimization
• The beauty behind effective loveable communication with your team and clients
• The power of a like-minded entrepreneurial community
• How to mix automation and personality for your business
• Juan's (aka Juannit1) Snapchat pro-tips 

Enjoy the show!