This week on BARBELL BUSINESS, we discuss:

• What a marketing/sales funnel is and why it’s important to understand the phases
• The symptoms of leaky funnel syndrome
• How to heal your leaky funnel
• How lifecycle marketing has replaced the traditional approach to marketing tactics
• How lifecycle marketing is a much more simplified yet amplified approach to growth and retention
• An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here)

Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.

Enjoy the show!

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have.

If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar. 

In this episode we cover:

• How to shoot your own videos
• The equipment you need to pull it off
• The different types of videos you might want to use
• and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization)

Enjoy the show!

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today.

During this episode you will hear about:

• How to select good coaches
• Internship programs
• How to sell and ask for money
• Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals
• Entrepreneurship and personal relationships
• How to successfully get out of your own way and delegate
• How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive
• Finding where the most productive hours exist
• How to fall asleep in any situation
• Creating a positive mindset
• 30 days of motivation e-book
• Mycal’s morning routine

Twitter: @mycanders

Youtube: the daily derz

All Social: CrossFitPHX

IG: CoachDerz

Enjoy the show!

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it’s full of many gems.

Find out:

• What is actually keeping you from achieving your goals
• How to upgrade your life across the board and be insanely productive
• How to add $6-$14k a month immediately 
• Defining success and how to not cannibalize success in one aspect of your life for another
• Why your gym is full and your bank account is empty
• Why it’s important to keep score for the game your playing
• How money gives you more ways to express love
• How you’re betting against your client’s success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives
• The 3 ways any business makes more money
• How to close a sale
• Another reason you should be using contracts
• How to practice the art of receiving
• How to choose from a menu of perspectives