This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including:

• The different ways to structure your onramp 
• How to choose the best coach to run your onboarding experience
• How long your onboarding process should be
• How to transition your clients from onramp to regular classes 
• The Sales psychology to convert new clients into long term customers

This week on BARBELL BUSINESS, we discuss:

• How you can culture a culture of consistent learning in your gym
• How continuing education can impact your retention rates for both coaches and members
• Our favorite educational resources
• The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class

Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template.

Enjoy the show!

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

• How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
• How to close over 50% of those sales calls
• How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

• Instagram:@lachyroston and @raphfreedman
• Their website: www.themindmuscleproject.com/
• iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2

To learn more about their other businesses, visit:

• Peak Chocolate:www.peakchocolate.au
• CrossFit Creature: www.crossfitcreature.com/

Enjoy the show!

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

• The origin story of Barbell Shrugged
• The biggest business and life lessons we've learned along the way
• Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

• The origin story of Barbell Shrugged
• The biggest business and life lessons we've learned along the way
• Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

This week on BARBELL BUSINESS, we discuss:

• The types of people who affect your outcome
• The categories of your life that are influenced by the company you keep
• The people (and companies) who may be in your blindspot
• How you can mindfully choose who to surround yourself with in business

Enjoy the show!

This week on BARBELL BUSINESS, we discuss:

• The box owner as the backbone of the CrossFit industry
• The increase of quality fitness entrepreneurs over the years
• The risk and reward of being a box owner
• The level of appreciation the community owes gym owners
• The evolution of gym owner mentality and mindset

This week on BARBELL BUSINESS, we discuss:

• How to eliminate the mystery of running a business
• The new sustainable CrossFit business model
• How to finally take control of your destiny as a gym owner
• What next steps you should take. Either shit or get off the pot.

Enjoy the show!

Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we discuss:

• What a marketing/sales funnel is and why it’s important to understand the phases
• The symptoms of leaky funnel syndrome
• How to heal your leaky funnel
• How lifecycle marketing has replaced the traditional approach to marketing tactics
• How lifecycle marketing is a much more simplified yet amplified approach to growth and retention
• An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here)

Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.

Enjoy the show!

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have.

If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar. 

In this episode we cover:

• How to shoot your own videos
• The equipment you need to pull it off
• The different types of videos you might want to use
• and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization)

Enjoy the show!