This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss:

• The psychology of change and habit development
• Why everyone will benefit from working with a coach
• Understanding the difference between "doing" and "being" in your life
• How to understand the difference between will power and passion

You can learn more about Guy and his work at satoriprime.com

This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss

• How to understand what type of entrepreneur you are
• When to learn more and when to take action on what you know
• The process of stepping out of coaching and admin to manage the business and grow
• How to grow your culture in group class 

This Week On BARBELL BUSINESS we interview David Newman of RX SmartGear. We discuss:

• How David built his business on the simple idea of wanting to make a better jumprope
• 
  How to scale your business on top of what you are known best for
• 
  Why you need to focus on customer service as the core of your business practices
• 
  How to think with a reactionary mindset to the market

To learn more about what David is up to, head over to www.rxsmartgear.com

Instagram: @barbellbusinesspodcast

Facebook: /barbellbusiness

This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart. We discuss: 

• How to shift your marketing from feeling "salesy" to authentic
• Why good copywriting is essential for connecting with your clients
• How to strategically understand your potential clients needs and wants
• How to target the people you want to come in your gym through targeted copywriting

This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as:

• How to strategically think about providing value to your customers
• The difference between a service and a product based business
• The purpose of obstacles in the entrepreneurial journey
• Why building a brand along side your business is important

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:

• How to understand the Facebook Advertising Process
• How to target your ideal type of client on Facebook
• Why you need to focus on educating your clients on Facebook
• How to test your ads with a small budget and scale big after

Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@impactdigital.co 

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss:

• Why referrals are an important element to a service business
• How to target and motivate your best members to help you bring new members into your gym
• How to make it easy for your members to refer their friends to your gym
• How to make sure you are building in the key rules to a successful referral program

Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss:

• How to build community into your box, and enhance the member experience
• Why you need to think of your gym as more than just a place for fitness
• Why you need to be humble and open to asking for help and finding mentors
• How to focus on growth in your business process, and open to change

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss:

• What is included in the Barbell Logic software
• How to optimize, automate, and outsource your admin work
• How the cost structure is laid out to benefit you the most
• The difference between building a system on your own and using Logic

This week on BARBELL BUSINESS we discuss:

• How to strategically tap into your community to grow your membership
• How to set up your onboarding process to optimize the conversation rate of new members
• How to motivate your team to get onbaord with your passion
• How to set up a game plan to kill it in the new year spike