Barbell Business - Podcast for gym owners by Barbell Shrugged

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have.

If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar. 

In this episode we cover:

  • How to shoot your own videos
  • The equipment you need to pull it off
  • The different types of videos you might want to use
  • and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization)

Enjoy the show!

Direct download: Justin_Ross_mixdown.mp3
Category:general -- posted at: 9:48am CDT

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today.

During this episode you will hear about:

  • How to select good coaches
  • Internship programs
  • How to sell and ask for money
  • Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals
  • Entrepreneurship and personal relationships
  • How to successfully get out of your own way and delegate
  • How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive
  • Finding where the most productive hours exist
  • How to fall asleep in any situation
  • Creating a positive mindset
  • 30 days of motivation e-book
  • Mycal’s morning routine

Twitter: @mycanders

Youtube: the daily derz

All Social: CrossFitPHX

IG: CoachDerz

Enjoy the show!

Direct download: Mycal_Anders_mixdown.mp3
Category:general -- posted at: 8:23am CDT

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it’s full of many gems.

Find out:

  • What is actually keeping you from achieving your goals
  • How to upgrade your life across the board and be insanely productive
  • How to add $6-$14k a month immediately 
  • Defining success and how to not cannibalize success in one aspect of your life for another
  • Why your gym is full and your bank account is empty
  • Why it’s important to keep score for the game your playing
  • How money gives you more ways to express love
  • How you’re betting against your client’s success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives
  • The 3 ways any business makes more money
  • How to close a sale
  • Another reason you should be using contracts
  • How to practice the art of receiving
  • How to choose from a menu of perspectives
Direct download: Jesse_elder_mixdown.mp3
Category:general -- posted at: 9:14am CDT

This week on BARBELL BUSINESS, we discuss:

  • The difference between selling memberships and selling solutions
  • The benefits of a premium pricing strategy
  • How emotional connection > benefits > features
  • How to increase your gym's perceived value

Get the free success story template discussed in this episode at

Enjoy the show!

Direct download: Value_mixdown.mp3
Category:general -- posted at: 10:56am CDT

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses:

  • The evolution of their online nutrition program and business model
  • Hiring virtual assistants and new employees
  • Their new referral and social proof model
  • Optimizing the user experience
  • Keeping your clients accountable for long-term success and extreme ownership

Enjoy the show!

Direct download: Adee_mixdown.mp3
Category:general -- posted at: 10:13am CDT

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses:

  • Dealing with anxiety and the feeling of impending doom
  • The real importance of daily meditation
  • Taking care of your body before you take care of others'
  • The 5 pillars of success which you can start today
  • Finding a mentor

Enjoy the show!


Direct download: Criag_Balentine_mixdown.mp3
Category:general -- posted at: 10:05am CDT

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on:

  • The Onnit Culture, Vision, and Mentality
  • How you can turn your gym into one of total human optimization
  • The beauty behind effective loveable communication with your team and clients
  • The power of a like-minded entrepreneurial community
  • How to mix automation and personality for your business
  • Juan's (aka Juannit1) Snapchat pro-tips 

Enjoy the show!

Direct download: Onnit_mixdown.mp3
Category:general -- posted at: 8:47am CDT

This week on BARBELL BUSINESS, we interview Andy Petranek, founder of the Whole Life Challenge and CrossFit LA, one of the first original 10 CrossFit gyms and one of the most respected CrossFit gyms in the world.

In this episode, Andy discusses:

  • the story behind how he created one of the first CrossFit gyms in the world
  • what he believes to be the best training model for the modern CrossFit box
  • how contracted members and coaches will change the way you do business
  • how he overcame the challenges that come with innovating a game that wasn't working anymore

Enjoy the show!

Direct download: Andy_Petranek_Mixdown_mixdown.mp3
Category:general -- posted at: 9:48am CDT

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:

  • How to have heart for more than just your members' fitness goals but for their success in life
  • The single most important action that someone needs to take in order to improve the culture at your gym
  • What a great culture does for your business and overall state of happiness in everyday life

Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?

Enjoy the show!

Direct download: Angelo_Sisco_mixdown.mp3
Category:general -- posted at: 4:46am CDT

This week on BARBELL BUSINESS, we discuss:

  • The entrepreneurial emotional rollercoaster
  • How to remind yourself you don't suck with the reverse gap
  • Our favorite tricks to training yourself to also celebrate what you’ve accomplished in the past

Enjoy the show!

Direct download: reverse_gap_mixdown.mp3
Category:general -- posted at: 4:00am CDT