Barbell Business - Podcast for gym owners by Barbell Shrugged

This week on BARBELL BUSINESS, we discuss:

  • The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth
  • Pitfalls that come with poorly defined values - they run deeper than you might think
  • Examples of core values that have inspired us 
  • A deep dive into Barbell Shrugged's core values and how we live them daily

Enjoy the show!

Direct download: bbb_corevalues_mixdown.mp3
Category:general -- posted at: 1:14am CDT

This week on BARBELL BUSINESS, we interview Jace Treat, communications expert at ZipWhip and discuss:

  • Why gyms need a multi-channel communication strategy

  • What the most common forms of communication are and the appropriate roles they play

  • How to integrate texting into your gym's communication strategy

You can contact Jace Treat to learn more about how you can enhance your gym's communication strategy through texting software to BARBELL to (206) 582-3725 or visit 

Enjoy the show!

Direct download: JaceTreat_mixdown.mp3
Category:general -- posted at: 5:36pm CDT

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss:

  • The impact of social entrepreneurship and non-profits in the fitness community and industry
  • Key business principles you must master to run a successful non-profit or for-profit organization
  • How financial and operational practices used in non-profits can help systemize and sustain a for-profit business
  • How your box can benefit and even profit from teaming up with non-profit organizations

Enjoy the show!

Direct download: Blayne_Smith_mixdown.mp3
Category:general -- posted at: 11:15am CDT

This week on BARBELL BUSINESS, we discuss:

  • The differences between gyms which are built to survive and businesses that are planned to thrive
  • The consequences that come with dreaming small and aiming too low
  • How you can make the shift from survival mode to "thrivival" mode.

Resources mentioned on this episode:

Enjoy the show!

Direct download: Survive_or_Thrive_mixdown.mp3
Category:general -- posted at: 9:58am CDT

This week on BARBELL BUSINESS, we discuss:

  • The challenges that come with having a 200+ member gym
  • Getting more revenue with fewer members
  • How to increase your lifetime member value
  • How to upsell your members the non-salesy way
  • Things to consider when adding different sources of revenue
Direct download: Upsell_members.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS, we give our thoughts on

  • Why so many successful people were bad students (including us)
  • When we finally fell in love with learning
  • Pros and cons of traditional education versus learning on your own
  • The importance of teaching and discussing what you've learned to others
  • Where gym owners can learn new skills online

Be sure to check out Barbell Business Academy, where gym owners learn new skills online.

Direct download: Edu_vs_learning.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS, we discuss the state of the gym industry in 2016:

  • Why the future is bright for the small box industry
  • The evolution of box & business partnerships
  • Dangers of over/underestimating the power of the CrossFit brand
  • The seasons of the gym business owner 
  • The 9 foundational components that make up a well-rounded, truly healthy gym business 
  • The importance of balancing your stakeholders

Be sure to download the free Barbell Business Manifesto: The Anatomy of a Healthy Gym at 

To develop your skills in the 9 areas of a Healthy Gym, enroll in Barbell Business Academy here:  

Direct download: State_of_the_industry_mixdown.mp3
Category:general -- posted at: 6:00am CDT

This week on BARBELL BUSINESS, we interview our friend Austin Felton. He's on his 3rd successful business venture at 22-years-old so say he's learned a lot in the last several years is a massive understatement. We decided to focus in on a few lessons he's learned recently like:

  • hiring freelancers overseas
  • managing a remote workforce
  • firing employees 
  • navigating around toxic relationships

Enjoy the show! Remember to head on over to to sign up for the newsletter. We're going to be launching an awesome new online academy for gym owners (present and wannabes) very soon and our email list will be the first to know.

Direct download: Felton_mixdown.mp3
Category:general -- posted at: 5:30am CDT

This week on BARBELL BUSINESS, we interview Pat Barber, a CrossFit Games Athlete (since 2008), Co-owner of Warmup & Workout, and Head of Coaches Development at NorCal CrossFit. In this show, we discuss:

  • How Pat got his career start in the fitness industry
  • Innovatively making people better through effective coaching
  • Hiring and coach training tips and methods
  • What he looks for in awesome coaches
  • The importance of a collective mission


Direct download: Pat_Barber_mixdown.mp3
Category:general -- posted at: 6:00am CDT

This week on BARBELL BUSINESS, we interview Charles Boyett, a recent graduate of the Barbell Business Workshop, Barbell Logic client, Barbell Masterminder, the new owner of Training Grounds Fitness and Orange Park CrossFit, and one of the most awesome guys you'll meet anywhere.

In this show, we'll discuss:

  • Taking the leap from one career path to another
  • Challenges that come with acquiring a failing gym
  • Mending a broken and disconnected culture
  • Charles' #1 piece of advice for others looking to purchase a gym

For more information on how Charles' growth strategy for Orange Park CrossFit came to be so dang effective, visit and schedule a discovery session.

Direct download: How_to_buy_a_gym.mp3
Category:general -- posted at: 2:15pm CDT