Barbell Business - Podcast for gym owners by Barbell Shrugged
If you are like most gym owners, you started a box because you are passionate about fitness. You wanted to turn your passion into a career, and you started a gym on the side in conjunction with your day job. 
 
Now if you are like most gym owners, you also noticed that running a gym and trying to work your day job was a lot harder than you expected. You hit a plateau with how your business was scaling, and you realized that there are just not enough hours in the day to have a day job, and still have your gym grow into what you want it to be.
 
If this was you, or is still you, you need to listen to this episode. This week, we met with Christian Valencia at his office in Orange County, CA. Christian is the CEO of a company called HIIT Bottle. Although Christian is not a gym owner, his story is very similar to yours. 
 
Christian came up with the idea for HIIT in 2014 after exploding a generic shaker bottle of whey all over himself. He realized there needed to be something better, and he got to work in creating a higher quality all purpose shaker bottle. What resulted was HIIT Bottle. 
 
Since then Christian has been on a journey of shifting HIIT Bottle from a side project to a fully operational business. In his story are lots of insights and tips on how he transitioned into running HIIT Bottle full time.
 
Enjoy the show,
Mike
Direct download: BBB_HIITBottle_Audio.mp3
Category:general -- posted at: 4:00am CDT

We are excited to share a special kind of show with you this week. We had Justin Ross of Monkey Reel Media come visit us to teach you about marketing with video. Justin creates high quality video content for gyms and in this episode we talk about why video is the most important type of content you need to have in your marketing strategy.
 
This is a special show because instead of just an interview, we shot a live demo where Justin shows you how you can create high quality video testimonials with your iPhone. You do not need expensive equipment nor do you need to hire an outside videographer to make videos. It just takes a little know how. We are excited to have Justin on to show you how to make your content stand out. 
 
Since part of this show is a demo, you are going to want to watch this episode instead of listening to the audio version. Head over to the Barbell Business blog, or tune in via our youtube channel to learn how you can stand out in the market, and start shooting high quality videos for your gym. 
 
Also, if you are excited about creating video content for your gym, and want to step up your game, Justin has put together a training series to help gym owners learn how they can create high quality video content on their own. We highly suggest you check it out.
 
enjoy the show,
Mike
Direct download: MonkeyPodcast.mp3
Category:general -- posted at: 4:00am CDT

Hey Business Tribe, 

We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club. 

He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time. 

In this episode we discuss:

– Leadership tactics and how to focus on being the visionary

– How to automate and outsource and delegate to a team

– The story and vision behind Rush Club Nation and head to head fitness competitions

– Tips and Insight on running multiples brands at the same time. 

Enjoy the show,

Mike

Direct download: AJ_Richards.mp3
Category:general -- posted at: 8:59am CDT

Hey Business Tribe, 

We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club. 

He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesses at the same time. 

In this episode we discuss:

- Leadership tactics and how to focus on being the visionary

- How to automate and outsource and delegate to a team

- The story and vision behind Rush Club Nation and head to head fitness competitions

- Tips and Insight on running multiples brands at the same time. 

Enjoy the show,

Mike

 

Direct download: BBB_AJ_Thumbnail.png
Category:general -- posted at: 4:00am CDT

Good morning tribe,

We are sharing something unique on the podcast this week, and I think you are going to find a lot of value in this episode. 

Last week, we recorded a podcast of the crew and I doing live Q & A session on Facebook. Gym owners from around the world tuned in to ask questions about their business including what they are struggling with and how they can take their gym to the next level. 

We discuss topics such as:

  • How to reverse engineer membership pricing to reach your financial goals
  • How to begin automating and outsourcing admin work you don't need to be doing
  • How to communicate the value of your service to potential clients who are only focused on price (in the beginning)
  • How to start tracking important data points in your business so you can shift your focus to where it needs to be for growth
If you found this episode helpful, the team and I would love to hear from you. What questions did you find most relevant to your current situation? What questions do you have that we did not answer.
 
Let us know with a comment on our Youtube channel. 
 
We look forward to doing more of these and helping you grow this year.
 
Enjoy the show,
Mike
Direct download: BBB_Q-A_2-17_synced.mp3
Category:general -- posted at: 4:00am CDT

This week on Barbell Business, we interview Mark England of Procabulary. In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss 

  • How to communicate more effectively as a coach and as a leader
  • How language plays a large part in your success as an entrepreneur as well as your personal life
  • The difference between CONFLICT language and ARCHITECT language
  • How to focus on language that motivates you rather language that holds you back

 

Direct download: Procabulary_Business.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS we are bringing Guy Ferdman back on the show.

In this week's show we discuss:

  • How to treat your business as a game
  • How to tap into consistent motivation and passion in your business
  • Why relationships are the most important part of business
  • How to adopt the process of mastery into your life

 

If you haven't had a chance to listen to the first show we did with him, you can watch the first episode we did with him here

Direct download: BBB_Guy2_AudioVersion.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss:

  • The difference between a mastermind, a workshop, and a conference
  • The value of being a contributing member of a mastermind
  • Why Masterminding is one of the best ways to grow your network
  • How we set up our experience at the Barbell Mastermind

If you liked this episode and are curious to learn more, head over to barbellmastermind.com and apply to the upcoming event in San Diego, CA on March 7-9

 

Direct download: BBB_mastermind_audiofinal.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss:

  • The psychology of change and habit development
  • Why everyone will benefit from working with a coach
  • Understanding the difference between "doing" and "being" in your life
  • How to understand the difference between will power and passion

 

You can learn more about Guy and his work at satoriprime.com

Direct download: BBB_guyferdman_podcast.mp3
Category:general -- posted at: 5:52am CDT

This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss

  • How to understand what type of entrepreneur you are
  • When to learn more and when to take action on what you know
  • The process of stepping out of coaching and admin to manage the business and grow
  • How to grow your culture in group class 

 

 

Direct download: BBB_AudioFile_FinalEdit.mp3
Category:general -- posted at: 4:00am CDT