Barbell Business - Podcast for gym owners by Barbell Shrugged

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

  • The origin story of Barbell Shrugged
  • The biggest business and life lessons we've learned along the way
  • Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

Direct download: MindMuscle_Part1_mixdown.mp3
Category:general -- posted at: 6:00am CDT

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

  • The origin story of Barbell Shrugged
  • The biggest business and life lessons we've learned along the way
  • Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

Category:general -- posted at: 1:27pm CDT

This week on BARBELL BUSINESS, we discuss:

  • The types of people who affect your outcome
  • The categories of your life that are influenced by the company you keep
  • The people (and companies) who may be in your blindspot
  • How you can mindfully choose who to surround yourself with in business

Enjoy the show!

Direct download: Company_You_Keep.mp3
Category:general -- posted at: 7:35pm CDT

This week on BARBELL BUSINESS, we discuss:

  • The box owner as the backbone of the CrossFit industry
  • The increase of quality fitness entrepreneurs over the years
  • The risk and reward of being a box owner
  • The level of appreciation the community owes gym owners
  • The evolution of gym owner mentality and mindset
Direct download: Box_Owner_Appreciation_1.mp3
Category:general -- posted at: 7:26am CDT

This week on BARBELL BUSINESS, we discuss:

  • How to eliminate the mystery of running a business
  • The new sustainable CrossFit business model
  • How to finally take control of your destiny as a gym owner
  • What next steps you should take. Either shit or get off the pot.

Enjoy the show!

Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

Direct download: Turning_Point_Podcast.mp3
Category:general -- posted at: 8:40pm CDT

This week on BARBELL BUSINESS, we discuss:

  • What a marketing/sales funnel is and why it’s important to understand the phases
  • The symptoms of leaky funnel syndrome
  • How to heal your leaky funnel
  • How lifecycle marketing has replaced the traditional approach to marketing tactics
  • How lifecycle marketing is a much more simplified yet amplified approach to growth and retention
  • An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here)

Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.

 

Enjoy the show!

Direct download: LeakyFunnel_Mixdown_mixdown.mp3
Category:general -- posted at: 5:35pm CDT

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have.

If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar. 

In this episode we cover:

  • How to shoot your own videos
  • The equipment you need to pull it off
  • The different types of videos you might want to use
  • and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization)

Enjoy the show!

Direct download: Justin_Ross_mixdown.mp3
Category:general -- posted at: 9:48am CDT

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today.

During this episode you will hear about:

  • How to select good coaches
  • Internship programs
  • How to sell and ask for money
  • Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals
  • Entrepreneurship and personal relationships
  • How to successfully get out of your own way and delegate
  • How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive
  • Finding where the most productive hours exist
  • How to fall asleep in any situation
  • Creating a positive mindset
  • 30 days of motivation e-book
  • Mycal’s morning routine

Twitter: @mycanders

Youtube: the daily derz

All Social: CrossFitPHX

IG: CoachDerz

Enjoy the show!

Direct download: Mycal_Anders_mixdown.mp3
Category:general -- posted at: 8:23am CDT

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it’s full of many gems.

Find out:

  • What is actually keeping you from achieving your goals
  • How to upgrade your life across the board and be insanely productive
  • How to add $6-$14k a month immediately 
  • Defining success and how to not cannibalize success in one aspect of your life for another
  • Why your gym is full and your bank account is empty
  • Why it’s important to keep score for the game your playing
  • How money gives you more ways to express love
  • How you’re betting against your client’s success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives
  • The 3 ways any business makes more money
  • How to close a sale
  • Another reason you should be using contracts
  • How to practice the art of receiving
  • How to choose from a menu of perspectives
Direct download: Jesse_elder_mixdown.mp3
Category:general -- posted at: 9:14am CDT

This week on BARBELL BUSINESS, we discuss:

  • The difference between selling memberships and selling solutions
  • The benefits of a premium pricing strategy
  • How emotional connection > benefits > features
  • How to increase your gym's perceived value

Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story

Enjoy the show!

Direct download: Value_mixdown.mp3
Category:general -- posted at: 10:56am CDT