Barbell Business - Podcast for gym owners by Barbell Shrugged

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss:

  • His business model which allowed him to charge the premium for a high end personal training concierge club
  • How he became NSCA National Personal Trainer of the Year in 2008
  • How he made 6-figures a year running 2 gyms and a few boot camp classes
  • How he automated and scaled his business to get his life back

Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/

Enjoy the show!

Direct download: Ben_Greenfield_mixdown.mp3
Category:general -- posted at: 8:18am CDT

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:

  • The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
  • How to add more value propositions so you can charge more for your monthly service.
  • Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
  • Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.

Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com

 

Direct download: Eric_Amzalag_Audio.mp3
Category:general -- posted at: 10:56am CDT

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including:

  • The different ways to structure your onramp 
  • How to choose the best coach to run your onboarding experience
  • How long your onboarding process should be
  • How to transition your clients from onramp to regular classes 
  • The Sales psychology to convert new clients into long term customers
Direct download: Proper_Onboarding.mp3
Category:general -- posted at: 8:08am CDT

This week on BARBELL BUSINESS, we discuss:

  • How you can culture a culture of consistent learning in your gym
  • How continuing education can impact your retention rates for both coaches and members
  • Our favorite educational resources
  • The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class

Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template.

Enjoy the show!

Direct download: Coaches_education_2.mp3
Category:general -- posted at: 2:02pm CDT

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

  • How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
  • How to close over 50% of those sales calls
  • How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

To learn more about their other businesses, visit:

Enjoy the show!

 

Direct download: Mind_Muscle_part2_mixdown.mp3
Category:general -- posted at: 9:12am CDT

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

  • The origin story of Barbell Shrugged
  • The biggest business and life lessons we've learned along the way
  • Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

Direct download: MindMuscle_Part1_mixdown.mp3
Category:general -- posted at: 6:00am CDT

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

  • The origin story of Barbell Shrugged
  • The biggest business and life lessons we've learned along the way
  • Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

Category:general -- posted at: 1:27pm CDT

This week on BARBELL BUSINESS, we discuss:

  • The types of people who affect your outcome
  • The categories of your life that are influenced by the company you keep
  • The people (and companies) who may be in your blindspot
  • How you can mindfully choose who to surround yourself with in business

Enjoy the show!

Direct download: Company_You_Keep.mp3
Category:general -- posted at: 7:35pm CDT

This week on BARBELL BUSINESS, we discuss:

  • The box owner as the backbone of the CrossFit industry
  • The increase of quality fitness entrepreneurs over the years
  • The risk and reward of being a box owner
  • The level of appreciation the community owes gym owners
  • The evolution of gym owner mentality and mindset
Direct download: Box_Owner_Appreciation_1.mp3
Category:general -- posted at: 7:26am CDT

This week on BARBELL BUSINESS, we discuss:

  • How to eliminate the mystery of running a business
  • The new sustainable CrossFit business model
  • How to finally take control of your destiny as a gym owner
  • What next steps you should take. Either shit or get off the pot.

Enjoy the show!

Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

Direct download: Turning_Point_Podcast.mp3
Category:general -- posted at: 8:40pm CDT