Barbell Business - Podcast for gym owners by Barbell Shrugged

This week on BARBELL BUSINESS, we discuss:

  • The difference between selling memberships and selling solutions
  • The benefits of a premium pricing strategy
  • How emotional connection > benefits > features
  • How to increase your gym's perceived value

Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story

Enjoy the show!

Direct download: Value_mixdown.mp3
Category:general -- posted at: 10:56am CDT

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses:

  • The evolution of their online nutrition program and business model
  • Hiring virtual assistants and new employees
  • Their new referral and social proof model
  • Optimizing the user experience
  • Keeping your clients accountable for long-term success and extreme ownership

Enjoy the show!

Direct download: Adee_mixdown.mp3
Category:general -- posted at: 10:13am CDT

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses:

  • Dealing with anxiety and the feeling of impending doom
  • The real importance of daily meditation
  • Taking care of your body before you take care of others'
  • The 5 pillars of success which you can start today
  • Finding a mentor

Enjoy the show!

 

Direct download: Criag_Balentine_mixdown.mp3
Category:general -- posted at: 10:05am CDT

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on:

  • The Onnit Culture, Vision, and Mentality
  • How you can turn your gym into one of total human optimization
  • The beauty behind effective loveable communication with your team and clients
  • The power of a like-minded entrepreneurial community
  • How to mix automation and personality for your business
  • Juan's (aka Juannit1) Snapchat pro-tips 

Enjoy the show!

Direct download: Onnit_mixdown.mp3
Category:general -- posted at: 8:47am CDT

This week on BARBELL BUSINESS, we interview Andy Petranek, founder of the Whole Life Challenge and CrossFit LA, one of the first original 10 CrossFit gyms and one of the most respected CrossFit gyms in the world.

In this episode, Andy discusses:

  • the story behind how he created one of the first CrossFit gyms in the world
  • what he believes to be the best training model for the modern CrossFit box
  • how contracted members and coaches will change the way you do business
  • how he overcame the challenges that come with innovating a game that wasn't working anymore

Enjoy the show!

Direct download: Andy_Petranek_Mixdown_mixdown.mp3
Category:general -- posted at: 9:48am CDT

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:

  • How to have heart for more than just your members' fitness goals but for their success in life
  • The single most important action that someone needs to take in order to improve the culture at your gym
  • What a great culture does for your business and overall state of happiness in everyday life

Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?

Enjoy the show!

Direct download: Angelo_Sisco_mixdown.mp3
Category:general -- posted at: 4:46am CDT

This week on BARBELL BUSINESS, we discuss:

  • The entrepreneurial emotional rollercoaster
  • How to remind yourself you don't suck with the reverse gap
  • Our favorite tricks to training yourself to also celebrate what you’ve accomplished in the past

Enjoy the show!

Direct download: reverse_gap_mixdown.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS, we discuss:

  • Commonly distracting operations tasks that waste time and energy
  • The high-level tasks a gym owner should not lose touch with
  • Game-changing opportunities ALL gyms should put into place to 10x their efficiency

Remember, if it's not a hell yea, it's a hell no. 

Enjoy the show!

 

 

Direct download: Biggest_opportunity_mixdown.mp3
Category:general -- posted at: 8:15am CDT

On this episode of BARBELL BUSINESS, we discuss:

  • our predictions for the future of the box business
  • how to tap into change and differentiators
  • how to crush at delivering a value added service
  • how to build a thriving box in a consolidating market

Enjoy the show!

Direct download: Consolidated_market_mixdown.mp3
Category:general -- posted at: 5:30am CDT

This week on BARBELL BUSINESS, we discuss:

  • The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth
  • Pitfalls that come with poorly defined values - they run deeper than you might think
  • Examples of core values that have inspired us 
  • A deep dive into Barbell Shrugged's core values and how we live them daily

Enjoy the show!

Direct download: bbb_corevalues_mixdown.mp3
Category:general -- posted at: 1:14am CDT