Barbell Business - Podcast for gym owners by Barbell Shrugged

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses:

  • How to have heart for more than just your members' fitness goals but for their success in life
  • The single most important action that someone needs to take in order to improve the culture at your gym
  • What a great culture does for your business and overall state of happiness in everyday life

Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love?

Enjoy the show!

Direct download: Angelo_Sisco_mixdown.mp3
Category:general -- posted at: 4:46am CDT

This week on BARBELL BUSINESS, we discuss:

  • The entrepreneurial emotional rollercoaster
  • How to remind yourself you don't suck with the reverse gap
  • Our favorite tricks to training yourself to also celebrate what you’ve accomplished in the past

Enjoy the show!

Direct download: reverse_gap_mixdown.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS, we discuss:

  • Commonly distracting operations tasks that waste time and energy
  • The high-level tasks a gym owner should not lose touch with
  • Game-changing opportunities ALL gyms should put into place to 10x their efficiency

Remember, if it's not a hell yea, it's a hell no. 

Enjoy the show!

 

 

Direct download: Biggest_opportunity_mixdown.mp3
Category:general -- posted at: 8:15am CDT

On this episode of BARBELL BUSINESS, we discuss:

  • our predictions for the future of the box business
  • how to tap into change and differentiators
  • how to crush at delivering a value added service
  • how to build a thriving box in a consolidating market

Enjoy the show!

Direct download: Consolidated_market_mixdown.mp3
Category:general -- posted at: 5:30am CDT

This week on BARBELL BUSINESS, we discuss:

  • The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth
  • Pitfalls that come with poorly defined values - they run deeper than you might think
  • Examples of core values that have inspired us 
  • A deep dive into Barbell Shrugged's core values and how we live them daily

Enjoy the show!

Direct download: bbb_corevalues_mixdown.mp3
Category:general -- posted at: 1:14am CDT

This week on BARBELL BUSINESS, we interview Jace Treat, communications expert at ZipWhip and discuss:

  • Why gyms need a multi-channel communication strategy

  • What the most common forms of communication are and the appropriate roles they play

  • How to integrate texting into your gym's communication strategy

You can contact Jace Treat to learn more about how you can enhance your gym's communication strategy through texting software to BARBELL to (206) 582-3725 or visit zipwhip.com 

Enjoy the show!

Direct download: JaceTreat_mixdown.mp3
Category:general -- posted at: 5:36pm CDT

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss:

  • The impact of social entrepreneurship and non-profits in the fitness community and industry
  • Key business principles you must master to run a successful non-profit or for-profit organization
  • How financial and operational practices used in non-profits can help systemize and sustain a for-profit business
  • How your box can benefit and even profit from teaming up with non-profit organizations

Enjoy the show!

Direct download: Blayne_Smith_mixdown.mp3
Category:general -- posted at: 11:15am CDT

This week on BARBELL BUSINESS, we discuss:

  • The differences between gyms which are built to survive and businesses that are planned to thrive
  • The consequences that come with dreaming small and aiming too low
  • How you can make the shift from survival mode to "thrivival" mode.

Resources mentioned on this episode:

Enjoy the show!

Direct download: Survive_or_Thrive_mixdown.mp3
Category:general -- posted at: 9:58am CDT

This week on BARBELL BUSINESS, we discuss:

  • The challenges that come with having a 200+ member gym
  • Getting more revenue with fewer members
  • How to increase your lifetime member value
  • How to upsell your members the non-salesy way
  • Things to consider when adding different sources of revenue
Direct download: Upsell_members.mp3
Category:general -- posted at: 4:00am CDT

This week on BARBELL BUSINESS, we give our thoughts on

  • Why so many successful people were bad students (including us)
  • When we finally fell in love with learning
  • Pros and cons of traditional education versus learning on your own
  • The importance of teaching and discussing what you've learned to others
  • Where gym owners can learn new skills online

Be sure to check out Barbell Business Academy, where gym owners learn new skills online. www.barbellbusiness.com/academy

Direct download: Edu_vs_learning.mp3
Category:general -- posted at: 4:00am CDT