Barbell Business - Podcast for gym owners by Barbell Shrugged


This Week On BARBELL BUSINESS we interview David Newman of RX SmartGear. We discuss:

  • How David built his business on the simple idea of wanting to make a better jumprope

  • How to scale your business on top of what you are known best for

  • Why you need to focus on customer service as the core of your business practices

  • How to think with a reactionary mindset to the market

To learn more about what David is up to, head over to

Instagram: @barbellbusinesspodcast

Facebook: /barbellbusiness


Direct download: clip1.mp3
Category:general -- posted at: 6:07am CST

This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart. We discuss: 


  • How to shift your marketing from feeling "salesy" to authentic
  • Why good copywriting is essential for connecting with your clients
  • How to strategically understand your potential clients needs and wants
  • How to target the people you want to come in your gym through targeted copywriting
Direct download: BBB_Copywriting_FinalCutAudio.mp3
Category:general -- posted at: 5:51am CST

This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as:

  • How to strategically think about providing value to your customers
  • The difference between a service and a product based business
  • The purpose of obstacles in the entrepreneurial journey
  • Why building a brand along side your business is important


Direct download: BBB_Powerdot_AudioPodcast.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss:

  • How to understand the Facebook Advertising Process
  • How to target your ideal type of client on Facebook
  • Why you need to focus on educating your clients on Facebook
  • How to test your ads with a small budget and scale big after

Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at 

Direct download: BBB_FacebookAd_Audio.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss:

  • Why referrals are an important element to a service business
  • How to target and motivate your best members to help you bring new members into your gym
  • How to make it easy for your members to refer their friends to your gym
  • How to make sure you are building in the key rules to a successful referral program

Also make sure to head over to to get the free download we put together showing you all the steps to setting up a kickass referral program

Direct download: BBB_Referral_Audio.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss:

  • How to build community into your box, and enhance the member experience
  • Why you need to think of your gym as more than just a place for fitness
  • Why you need to be humble and open to asking for help and finding mentors
  • How to focus on growth in your business process, and open to change
Direct download: BBB_KDAthletics_audioFinal.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss:

  • What is included in the Barbell Logic software
  • How to optimize, automate, and outsource your admin work
  • How the cost structure is laid out to benefit you the most
  • The difference between building a system on your own and using Logic




Direct download: BBB_WhatIsLogic_Audio.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS we discuss:

  • How to strategically tap into your community to grow your membership
  • How to set up your onboarding process to optimize the conversation rate of new members
  • How to motivate your team to get onbaord with your passion
  • How to set up a game plan to kill it in the new year spike
Direct download: BBB_Podcast_2017_audio.mp3
Category:general -- posted at: 4:00am CST

 This week on BARBELL BUSINESS we interview discuss:

  • Why your mindset is the foundation for your success
  • How to find clarity and unlimited motivation around your vision
  • How to think with a growth mindset and understand your “Why”
  • How to structure your conversations and interactions with your clients to show your true value

Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

Direct download: BBB_EMAIL_AUDIO.mp3
Category:general -- posted at: 9:54am CST

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss:

  • Why providing supplements is an important added value for your clients
  • How to sell supplements in your box with out acting "salesy"
  • How to structure your ordering and sales process to optimize profit margins
  • How to educate your athletes on the overwhelmingly confusing supplement industry 
Direct download: BBB_Podcast_Driven_Audio.mp3
Category:general -- posted at: 4:00am CST