Barbell Business - Podcast for gym owners by Barbell Shrugged

This week on BARBELL BUSINESS we discuss:

  • How to strategically tap into your community to grow your membership
  • How to set up your onboarding process to optimize the conversation rate of new members
  • How to motivate your team to get onbaord with your passion
  • How to set up a game plan to kill it in the new year spike
Direct download: BBB_Podcast_2017_audio.mp3
Category:general -- posted at: 4:00am CST

 This week on BARBELL BUSINESS we interview discuss:

  • Why your mindset is the foundation for your success
  • How to find clarity and unlimited motivation around your vision
  • How to think with a growth mindset and understand your “Why”
  • How to structure your conversations and interactions with your clients to show your true value

Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

Direct download: BBB_EMAIL_AUDIO.mp3
Category:general -- posted at: 9:54am CST

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss:

  • Why providing supplements is an important added value for your clients
  • How to sell supplements in your box with out acting "salesy"
  • How to structure your ordering and sales process to optimize profit margins
  • How to educate your athletes on the overwhelmingly confusing supplement industry 
Direct download: BBB_Podcast_Driven_Audio.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS we discuss:

  • Why your website is the most important point of contact in your digital marketing plan
  • How to optimize your website to convert online visitors into clients
  • How to effectively tell your gym's story through imagery and video
  • The most important things to include on your website including testimonials, CTAs, lead magnets, and more
Direct download: BBB_Website_Audio.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss:

  • How to be the best with what you have and scale intelligently
  • How to diversify and optimize your intake process
  • Why you should think of your business as a system of systems
  • How to save time with your admin work and scale your work towards what is most important in your business

Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle. Enjoy the show!

Direct download: BBPodcast_AlisoCrossFit_audio.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS we interview Max Shank. We discuss:

  • How to make the right decision every time with a cost/benefit analysis
  • How to outsource and automate parts of your gym business
  • Why you should create defined roles for yourself, the partners, and employees in your business
  • How to set up productivity hacks to be more effective in your workflow

Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here

Direct download: MaxShank.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS, we discuss: 

  • How you can utilize social media to get clients in the door during your slow season
  • How to create a strategic social media plan to target your specific client demographic 
  • Why you need to have a consistent, organized, and uniform social media posting plan
  • How to use social media like a strategic marketer with CTA’s, story telling, and brand development. 

Make sure to check out the free download for this episode by going to barbellbusiness.com/socialmediatemplate

If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego,  learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

Direct download: BBB_Podcast_SlowSeason.mp3
Category:general -- posted at: 4:28pm CST

This week on BARBELL BUSINESS we discuss:

  • How your retention rate is effected by the first interaction you have with your clients
  • How you can manage the expectations of your clients so they understand the value of your service
  • Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions
  • How to use effective communication to stand out from other gyms, and provide the most value for your gym members

If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego,  learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

Direct download: BBB_Podcast_RetentionRate.mp3
Category:general -- posted at: 8:59am CST

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss:

  • How to tap into a community and create social change.
  • How to implement problem solving tactics into your business.
  • Why you should be implementing more community events at your gym.
  • How you can become a health care advocate for yourself and teach others to do the same.

Gym owners: Commit to the Ultimate Member Lifecycle Challenge here and learn how to run your business in an amplified yet simplified way. http://www.barbellbusiness.com/lifecycle

Direct download: Barbells_for_Boobs.mp3
Category:general -- posted at: 4:00am CST

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss:

  • His business model which allowed him to charge the premium for a high end personal training concierge club
  • How he became NSCA National Personal Trainer of the Year in 2008
  • How he made 6-figures a year running 2 gyms and a few boot camp classes
  • How he automated and scaled his business to get his life back

Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/

Enjoy the show!

Direct download: Ben_Greenfield_mixdown.mp3
Category:general -- posted at: 8:18am CST